Half-Moon Research is a consulting firm that specializes in looking deeper to uncover the 'why' - thoughtfully unifying qualitative and quantitative insights, with a focus in the biomedical and social sciences.
What We Bring
Why Us?
Half-Moon Research excels at understanding outcomes—the 'what'—and the reasons behind them—the 'why'—by combining deep knowledge with carefully chosen methods.
Strategic Learning
Tight, focused, efficient immersion to onboard & upskill quickly in key issues, treatment areas, stakeholders, and research goals
Analytic Synergy
Qual: In-depth interviews driven by strategic probing, agile and adaptive follow-ups, and innovative projective techniques - delivered with a warm, inviting affect that builds trust
Quant: Data analytics, hypothesis testing, and visualization that tell the right story clearly & succinctly
Connected Individualism
Iterative understanding and integration of individual perspectives into the broader landscape—seeing the trees, the forest, and how they interrelate
Working Together
We support both targeted approaches and the full research process:
About
Jeff advances research innovation with a focus on qualitative investigation in the evolving fields of immuno-oncology, targetable biomarkers, and novel mechanisms of action. He brings a multidisciplinary skillset that blends business consulting, molecular biology, behavioral psychology, and interpersonal communication—enabling him to uncover nuanced insights from healthcare professionals.
His credibility, objectivity, and empathy as an interviewer make him a trusted partner to physicians and other key stakeholders, helping foster a deeper, shared understanding of treatment priorities, motivations, and trade-offs. Jeff holds a PhD in Political Science from Temple University (2019) and a Master of Bioethics from the University of Pennsylvania (2013).